What size communities do you manage?

Our sweet spot is 40 to 125 units, which is the size most large operators consider too small to bother with and most small operators cannot support properly. We manage across Active Adult, Independent Living, Assisted Living, and Memory Care.

Where do you operate?

The Southeast and Texas, with a focus on secondary and tertiary markets. We prefer to build density in a state rather than scatter single communities across a region.

Will you keep our community name and brand?

Yes, unless you want us to change it. The name on the building usually means something to the town, and erasing it costs more than it saves.

Do we have to use your other companies?

No. Development, marketing, and leadership training are available if you want them and separate if you do not. Most owners start with management and add from there, but that is their call, not a condition.

What does the transition look like?

Typically 60 to 90 days from signed agreement to full transition, covering licensure, payroll and benefits, systems migration, financial reporting, and an on-site leadership assessment. We will give you a written plan before you sign anything.

How is the management fee structured?

A base management fee plus an incentive component tied to occupancy, margin, and quality goals we set together. We make more when the community performs.

Do you take over communities that are in trouble?

Often. Distressed and underperforming assets are a large part of what we do. If your community is in forbearance, in receivership, or heading that direction, that is a conversation worth having sooner rather than later.

Do you invest as well as manage?

Yes. Through Solinity Holdings we acquire and own communities in these same markets. That means our operating decisions are made by people who have also signed on the debt.

People First.
Performance Driven.
Senior Living Redefined.

We start with the team, because margins are not the starting point. They are the outcome.

Talk to Our Team

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THE SOLINITY DIFFERENCE

Relational, not transactional. Local, not corporate. Unique, not cookie cutter.

At Solinity, we believe people and performance are inseparable. Strong communities are built by empowered local leaders and teams who are supported physically, emotionally and spiritually. This creates exceptional resident and family experiences, sustainable financial performance, and long-term value for ownership.

The Old Way

Solinity Way

Margin recovery obsession

Sustainable financial performance

Disengaged staff

Engaged, accountable teams

Turnover, overtime, agency coverage

Team stability and consistent care

Deferred maintenance and declining asset value

Proactive asset stewardship

Occupancy and RevPAR pressure

Strategic occupancy and revenue growth

100% focus on returns

People, experience and performance working together

Result: Short-term fixes that don’t create lasting value for our teams, residents and owners.

Result: Strong teams. Thriving residents. Sustainable growth.

WHAT WE DO

Full-service management for owners who want a true partner. Not a fee-for-service.

Leadership Development

We recruit Executive Directors and department heads, and then we keep developing them. Every community gets access to structured training and a learning management system through Solinity Leadership, so a community's trajectory does not depend on who happens to be in the building this year.

Back Office Support and Toolkits

Financial statement analysis, cash flow management, payroll and HR, A/R and A/P, insurance, property taxes and utilities, and pricing and rent roll management. Centralized, so your Executive Director is not doing accounts payable at nine at night.

Management Support Services

Budget creation, policy and procedure development, HR and onboarding systems, licensure and regulatory readiness, and financial reporting your lenders and stakeholders can actually act on.

Operational Excellence

CapEx execution and construction management. Technology chosen to reduce the staffing burden rather than add to it. Staffing models built around consistent assignment. Incident tracking, clinical oversight, and risk mitigation that hold up under a state survey.

Marketing and Consumer Relations

Market positioning, brand and digital presence, lead generation and nurture, sales and marketing alignment, and reputation management, delivered through proven marketing experience and partnerships.

We Manage Across the Full Continuum of Care

Active Adult, Independent Living, Assisted Living, and Memory Care.

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OUR FOCUS AND EXPERIENCE

Rooted in the Southeast. Experience Across the Nation

While our growth strategy is centered on partnerships throughout the Southeast, our experience reaches far beyond it. Our leadership team has successfully operated and supported senior living communities across diverse markets nationwide. This brings a depth of perspective that allows us to adapt, execute, and create value in any market.

THE LEADERSHIP TEAM

Over 38 Years of Senior Living Experience

Josh Crisp

Founder and CEO, Solinity

Over twenty years in senior living development, management, and marketing across the Southeast. Josh founded Solinity to create housing, programs, and services for the aging population, and founded the first senior living podcast network in 2018, now the largest in the world. He served two four-year terms appointed by Governor Bill Haslam and one appointed by Governor Bill Lee on the Board for Licensing Health Care Facilities, as chairman of the Assisted Care Living Committee. He also founded a 501(c)(3) that has raised nearly a million dollars for Alzheimer's research, education, support, and care.

Estella Bowers

President, Solinity Management

Estella brings more than 18 years of senior living experience across operations, clinical leadership, sales, transitions/acquisitions, and organizational growth. Beginning her career as a nurse, she advanced through community, regional, and executive leadership roles. Throughout her career, Estella has led multi-state portfolios across Independent Living, Assisted Living, and Memory care, driving operational performance, team development, and successful community transitions. As President of Solinity Management, she has a people-focused, performance-driven approach. She believes the strongest communities are built by empowered local leaders, supported teams, disciplined operations, and an unwavering commitment to the residents and families they serve.

PURPOSE AND VALUES

Good Stewards of What We Have Been Given.

Our purpose is to share an abundance of physical, emotional, and spiritual love with those we serve, so that we may be good stewards of the talents and resources we have been given.

Our mission is to develop and lead teams that develop and effectively manage communities, programs, and services for the aging population.

Love

We have been shown an abundance of love, so we will share it with others.

Compassion

People will not care what we know until they know that we care.

Respect

We will respect all people.

Honor

We will honor each other and those we serve.

Dignity

In everything we do, we will maintain the highest level of dignity.

Diligence

We will be diligent in the work we have been given.

Commitment

We will show the highest level of commitment to our mission, our teams, and our communities.

Values Only Matter If They Operate.

Ours show up in staffing ratios, turnover numbers, and the way a family feels on move-in day. Let's talk about what that looks like at your community.

Talk With Us Today

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Ways To Work With Us

At Solinity Management Services, we believe the right partnership starts with alignment. We work with owners, developers, investors, and organizations across the senior living industry who are looking for an experienced operating company focused on both people and performance.

Whether you have an existing community that needs stronger operational performance, a new development preparing to open, an asset in transition, or an opportunity that requires a fresh strategy, we bring hands-on leadership across operations, sales, clinical oversight, financial performance, and team development. Our approach is not one-size-fits-all. We work alongside our partners to understand the asset, the market, and the goals, then build a strategy designed to create sustainable results.

Owners seeking third-party management for existing senior living communities

Developers preparing to open or expand senior living communities

Owners of underperforming or distressed assets needing operational turnaround or repositioning

Investors and capital partners seeking an experienced senior living operating partner

Groups acquiring senior living assets that need transition, due diligence, or post-acquisition operational support

Existing operators looking for strategic support, infrastructure, or performance improvement

Owners considering a management change and looking for a more engaged, hands-on operating partner

Strategic partners whose services, relationships, or expertise complement the Solinity platform

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People First. Performance Driven.Senior Living Redefined.